DUAL
led façade
DUAL
led façade
COMPOSITE IDENTITIES SHAPED BY SCREENS, DATA, AND FRAGMENTED REALITY.
SESI Art Gallery LED Façade (São Paulo, Brazil) 2016.
FILE Fest - SAO PAULO 2022
Direction & Concept: Laura Ramírez (Optika)
Music: Iván Panqueva
Inspired by digital culture, **DUAL** explores the friction between hyper-connectivity and human isolation. While digital tools link us globally, they often distance us from the physical world, substituting tangible relationships with screen-mediated interactions. **DUAL** reflects this fragmenting reality: we are no longer singular individuals, but composite identities shaped by social networks, algorithms, and digital data.